Glennis Beacham founded Beacham & Company, REALTORS in November 2006 after more than 13 years as one of the Southeast’s top real estate agents. She realized the need for a boutique real estate firm that specialized in luxury properties and was committed to producing the highest quality marketing materials in the business. Starting with the company logo, Beacham was determined to create an image and a brand that would redefine upscale real estate. Her goal was to appeal to anyone who routinely stays in a five-star resort. By capturing that audience, Beacham reasoned, everyone else would follow.
Perhaps the most crucial test of the young firm’s marketing abilities came when the company began work on the first issue of the company magazine, “The Beacham Series.” Beacham’s daughter Blayne was hired as the firm’s creative director to provide photography for the magazine and to oversee production. When mother and daughter put their heads together to come up with a name for the magazine, Glennis’ goal was to come up with a name that would “stand the test of time.” Blayne’s goal was to find a name that would succinctly portray photographic excellence and cohesion, such as a series of photographs in a gallery. The word ‘series,’ which is defined as “as set of successive volumes or issues of a periodical published with similarity of subject or purpose,” proved well-chosen as the magazine quickly became a coffee table fixture. The publication drew raves because of its artistic photography, focus on transitional interior design techniques, and layout featuring clean lines and neutral colors. A winner of several state and national awards, The Beacham Series has since inspired numerous other real estate and architectural publications and is believed to be only one of several of its caliber that are published by real estate companies in North America.
In 2011, Beacham & Company opened for business in Highlands, N.C. and neighboring Cashiers, N.C. The company kicked off its arrival by sponsoring the “Mountains in Bloom” exhibition at The Bascom – Center for Fine Arts – in the Summer of 2011. Highlands and Cashiers have long been a second home refuge for Atlanta residents and the area is well-known to many Beacham & Company agents who live or vacation in the area. Within a month of opening in Highlands, Beacham & Company had the first contract and closing of the year in prestigious Highlands Country Club, proving that the firm’s existing Atlanta client base and unmatched marketing are a perfect fit for the Highlands and Cashiers market.
While Beacham & Company has continued to grow over the years, we are committed to maintaining a boutique feel to the company. Thus, we are extremely selective about the agents we invite to join the firm. Along with a host of other criteria, we insist on hiring only agents who share our dedication to professionalism and integrity. As a result, the agents who work for Beacham & Company are among the most experienced and productive in the business. Although Glennis intends to always remain an active agent, she also enjoys mentoring her colleagues. Already she has helped numerous agents further their careers, which gives her as much of a thrill as selling a multi-million dollar estate. It’s this excitement for marketing, selling and mentoring in the real estate community that inspires her to continue growing and solidifying Beacham & Company’s reputation as one of the premier real estate companies in the Southeast.